We deliver a range of fashion and lifestyle services
We are dedicated to the perfect integration of arts and businesses, the establishment of fashionable and artistics brands, the delivery of omni-channel fashion services and the creation of new digital fashion experiences.
JACKY XU, Chairman and CEO of Trendy Group
In 2011, Trendy Group reached a strategic investment agreement with L Capital Asia, the subsidiary investment fund platform of French luxury goods giant LVMH, and began to extend its businesses to diversified lifestyle services. Then in 2015, Trendy Group and the British company SuperGroup Plc pooled capital to introduce Superdry, the world-renowned metropolitan fashion band, into China. Trendy Group has been committed to achieving the perfect integration of arts and businesses, to establishing a digital sales network and an omni-channel shopping environment that enables interaction with consumers, and to providing consumers with comprehensive, premium lifestyle services.
Founded in 1999, Trendy Group ("Trendy Group") has grown into an international fashion conglomerate that possesses a rich portfolio of fashion brands and has set up over 3,000 boutiques in more than 290 cities all over the world. Under the umbrella of Trendy Group are famous fashion brands such as Ochirly, Five Plus, COVEN GARDEN, TRENDIANO and fashion brands of the Italian house SIXTY GROUP - MISS SIXTY, Killah and ENERGIE.
We believe that the corporate culture and values are essential to the future growth of fashion. We will uphold and practice the values of Trendy Group: - Pursuit of Excellence: keep learning and forge ahead steadfastly; abide by the honor code and put the mission first - Innovation: take an open-minded approach to reform; muster up the courage to try new things and make breakthroughs - Win-Win Solution: build mutual trust and teamwork; understand user needs and highlight user experience - Fashion: enjoy colorful lifestyle and delightful fashion experience; improve both the appearance and the mind beyond fashion - Care and Concern: respect and care for each other; strive for environmental protection and sustainable development
We are committed to fashion business that creates beauty and advocate diversified fashion lifestyles; We respect and encourage individuality so that each employee can enjoy the delight and achievement created by fashion and beauty; We care for our employees and pursue win-win progress, to enable more than 8,000 employees from different countries and regions to collaborate with each other with an inclusive and open mindset, to create beauty miracles for consumers and to deliver our commitment to social care on a continuous basis. We encourage our employees to meet challenges and make breakthroughs, to embrace reform with a broad vision, to keep innovation alive, to pursue excellence and to lead the trend. Work Hard，Play Hard！Looking forward to working hard and playing hard with you at Trendy Group!
Trendy Group is an innovative workplace and also a multi-channel development platform. Setting up the Trendy Academy, Trendy Group holds both online and offline forums and training programs from time to time, establishes a comprehensive development and training system and creates an open and innovative work environment. Meanwhile, to enrich the lives of our employees, we encourage them to have their heart in both work and life and to actively participate in public welfare activities. Welcome to join us in creating a beautiful and stylish life!